What Did Audioboom Report?
Audioboom is a podcast network and ad-sales company listed on London's AIM. On October 14, 2026, it published a Q3 trading update through the London Stock Exchange's RNS service, subtitled “Record Q3: 17% revenue growth and 89% adjusted EBITDA growth” (Audioboom RNS). Chief executive Stuart Last pointed to the “powerful dynamics of our platform business model.”
| Measure | Q3 2026 | Q3 2025 | Change |
|---|---|---|---|
| Revenue | US$23.8m | US$20.3m | +17% |
| Gross profit | US$5.6m | US$4.3m | +30% |
| Adjusted EBITDA | US$2.2m | US$1.2m | +89% |
| Gross margin | 23% | 21% | +2 points |
| Adjusted EBITDA margin | 9% | 6% | +3 points |
US$ million
Mixed measures in one unit. Revenue, gross profit and EBITDA cover the quarter to September 30, 2026; cash is a point-in-time balance. Showcase is part of group revenue, not additional to it. Company-reported and unaudited; adjusted EBITDA is the company's own non-statutory measure.
The chart shows that Showcase, the marketplace, accounted for US$9.7m of the US$23.8m quarterly revenue, while profit measures remain small against revenue, which is typical of an ad-resale model. That second point is our reading, not a statement in the release.
What Did the Nine-Month Figures Show?
For the nine months to September 30, 2026, Audioboom reported revenue of US$69.5m (up 25% from US$55.5m), gross profit of US$15.5m (up 32% from US$11.7m) and adjusted EBITDA of US$5.5m (up 84% from US$3.0m). The board now expects “an increased adjusted EBITDA” for 2026 of at least US$7.7m, which the company says is ahead of current market expectations. Group cash at September 30 was US$6.7m, against US$2.9m a year earlier and US$5.4m at June 30, with a further US$3.4m overdraft and US$10.0m revolving credit facility available.
Is Video Driving the Audience Growth?
Audioboom says average monthly distribution grew 47% to 190 million downloads and video views, up from 130 million, “driven by the fast-paced growth of Audioboom's video podcasts and new 2026 podcast partnerships.” The release combines downloads and video views in one figure and does not say how many of each. That matters to a buyer, because the two are counted by different systems. Our guide on how Podtrac counts YouTube views and the piece on why download numbers mislead explain why a blended figure should be read with care.
What Did It Say About Political Advertising?
Last says Showcase benefited in September from “the first meaningful wave of political advertising spend ahead of the US midterm elections,” and that the company's politics and news network generates “approximately a quarter of a billion available ad impressions each month.” Audioboom gives no dollar figure for political spend. For brands that book standard host-read or programmatic inventory, election-season demand can mean more competition for the same slots; that is a general market point we are making, not something the release states.
What Does the Acquisition Plan Mean?
Last says the aim is to “execute three to four meaningful transactions over the medium term,” and the release says the revolving credit facility gives access to a further US$10.0m “for strategic acquisitions.” It also says Audioboom opened the 2027 upfronts season with an advertising event in New York City attended by more than 100 agency and brand representatives. Audioboom has not named targets. Consolidation among networks changes who sells a given show's ads; see what a podcast network is and why sources disagree about podcast advertising revenue.
What This Means for Anyone Buying a Placement
A buyer of podcast advertising or guest bookings should take three things from a document like this, each our recommendation and not a platform rule.
- One company is not the market. The release describes Audioboom's business. Other firms report different growth, and our guide on podcast ad revenue estimates shows how far published figures can diverge.
- A guest appearance is not an ad. Audioboom's figures are ad-sales revenue. A guest spot on an unpaid editorial interview is a different product from a sponsorship, and a paid mention is advertising that has to be disclosed.
- Ask what a download or view means. If a seller quotes an audience number that blends downloads and video views, ask for the split and the counting method.
Methodology and Limitations
Four limits apply. First, every figure comes from the company's own RNS trading update; these are unaudited numbers, not accounts. Second, "adjusted EBITDA" and "record" are the company's terms; adjusted EBITDA excludes items the company lists, such as share-based payments and one-off items, and we did not independently test the record claim. Third, we did not use third-party summaries of the release for any figure. Fourth, the release does not break out downloads from video views, political from other advertising, or US from other revenue, so we draw no conclusion on those splits.
Conclusion
Audioboom reports that its Q3 revenue and profit grew, that video podcasts drove audience growth and that political spending began in September. The release supports those statements as the company's account of its own business. It does not measure the podcast industry, and it does not show what an advertiser or guest receives from any booking.
Frequently Asked Questions
How much revenue did Audioboom report for Q3 2026?
US$23.8m, up 17% from US$20.3m a year earlier, according to its October 14, 2026 trading update.
Did Audioboom report a profit?
It reported adjusted EBITDA of US$2.2m for Q3 2026, up from US$1.2m. Adjusted EBITDA is the company's own measure and excludes items such as share-based payments; the trading update gives no net profit figure.
What is Showcase?
Audioboom describes Showcase as its “ad-tech driven global advertising marketplace.” It produced Q3 revenue of US$9.7m, up 20% from US$8.0m.
How big is Audioboom's audience?
Average monthly distribution was 190 million downloads and video views, up 47% from 130 million. The release does not separate downloads from video views.
Is political advertising driving podcast revenue?
Audioboom says September brought “the first meaningful wave of political advertising spend” ahead of the US midterms. It gives no dollar amount.
Does this show that podcast advertising is growing across the industry?
No. It describes one company's results. Industry-wide figures come from different sources and differ.
Sources
This guide is built from Audioboom's Q3 trading update as released through the London Stock Exchange's RNS service on October 14, 2026, read in full that day. Statements about what the figures mean for buyers are house recommendation. We did not read audited accounts or analyst notes, and we did not test any Audioboom product.
- official Audioboom Group plc, Q3 Trading Update. Supports all figures, quotes and outlook. Read October 14, 2026.