What it is
The Knowledge Panel is Google's summary of an entity it considers notable: a person, company, or organization. It pulls a photo, a short description, and key facts from across the web and from Google's own Knowledge Graph.
Number of facts Google said the Knowledge Graph held, at launch and in 2020
Source: Google, Introducing the Knowledge Graph: things, not strings (16 May 2012) and Google, A reintroduction to our Knowledge Graph and knowledge panels (20 May 2020), read October 10, 2026.
Google gave these as lower bounds ("more than", "over"). In 2020 it described the facts as being about five billion entities. Google has not published a newer figure in either post.
Having one signals legitimacy. Not having one, when competitors do, quietly signals the opposite.
What triggers one
Google generates a panel when it is confident an entity is real, notable, and consistently described. That confidence comes from structured references, repeated mentions in credible sources, and clear connections between your name and your work.
There is no form that guarantees a panel. It is earned through the same signals that build authority everywhere else.
Claiming and correcting it
Once a panel exists, you can verify yourself as the entity it represents and suggest corrections. Until then, the work is building the underlying record: consistent bios, credible coverage, and clean structured data that ties everything to one identity.
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