How to Create a LinkedIn Newsletter: Eligibility, Setup, First Edition and Subscribers

What Is a LinkedIn Newsletter?

A LinkedIn newsletter is a recurring series of LinkedIn articles, published by a member or a Page, that other members subscribe to so they receive a notification and email each time a new edition is published.

LinkedIn draws a line between following and subscribing. Following someone means you receive “some notifications” about their content; subscribers are “notified about each article that is published in that newsletter”. Each newsletter also has its own page listing past editions, which can be viewed without logging in (LinkedIn Newsletters FAQ). If you are still deciding whether LinkedIn is the right home, compare it with an owned platform in LinkedIn Newsletter vs Substack.

How to Create a LinkedIn Newsletter at a Glance

Time: about 30 minutes to create, plus writing time for the first edition (our estimate). Tools: a LinkedIn account; for a Page, super or content admin access. Cost: none. Skill level: beginner.

What You Need Before Starting

• A complete, accurate profile or Page, since subscribers see who is behind the newsletter; see executive LinkedIn presence and how to set up a LinkedIn company page.
• Optional but useful: a verified profile; see how to get verified on LinkedIn.
• A one-sentence theme and a realistic cadence you can keep for at least three months.
• A square logo exported at 300x300 pixels and a 1920x1080 cover image for the first edition.
• Two or three edition ideas drafted, so the second issue is not a scramble.

Step 1: Confirm Newsletter Access

Check that the option exists for the account you will publish as. Members have access; Pages are evaluated.

LinkedIn's access page lists three criteria for Pages: an audience base of more than 150 followers and/or connections, “experience creating original content on LinkedIn” such as text, image or video posts and articles, and a “good standing record” under the Professional Community Policies (LinkedIn Newsletter access criteria). For a member, select Write article in the share box and open the Manage dropdown; LinkedIn says “If you have access to newsletters, you'll see the Create newsletter option here” (LinkedIn Help). Expected result: the option is visible. Common mistake: relying on older guides that cite follower thresholds for individual members; LinkedIn's current page applies the 150 threshold to Pages.

Step 2: Decide the Theme, Title, Description and Cadence

Settle the four setup fields before you open the form: title, description, publishing frequency and image.

LinkedIn's best practices say to “choose a name for your newsletter that describes a clear theme that your audience can understand” and to “maintain the publishing cadence that you chose” (LinkedIn best practices). The newsletter settings ask “How often do you want to publish?” (LinkedIn Help); pick a frequency you can keep, not the one that sounds most ambitious. Write the description as a promise: what a subscriber gets and how often. LinkedIn's help pages we read do not state character limits for these fields, so check the counter in the form. Expected result: final text for each field. Common mistake: a title that is just the author's name, which says nothing about the subject.

Step 3: Create the Newsletter

Create it from the account that will own it. You cannot easily move it later.

As a member: select Write article, open Manage, choose Create newsletter, fill in the required information in the pop-up and select Done (LinkedIn Help). Page super and content admins also see a “Publish as” option in the editor. As a Page: open the Page admin view, select Create in the left menu, choose Create a newsletter, set the title, publishing frequency and description, add a picture and select Done (LinkedIn Help). Expected result: the newsletter appears in the Manage dropdown. Verify: the newsletter page loads. Common mistake: creating a test newsletter and deleting it, which triggers the two-week wait before you can create another.

Step 4: Add the Logo

Upload a square logo. LinkedIn says to “upload a logo for your newsletter to increase engagement (300x300 pixels recommended)”.

Use a simple mark or a clear headshot that reads at small sizes, because the logo appears in invitations and lists. LinkedIn advises avoiding “Clipart or other generic stock images” and notes that “images with faces and people tend to resonate more with audiences” (LinkedIn best practices). Expected result: the logo shows on the newsletter page. Common mistake: a wide logo with small text that becomes unreadable when cropped square.

Step 5: Write the First Edition

Write the first edition in the article editor with the newsletter selected. Give it a specific headline, a cover image and custom SEO fields.

LinkedIn recommends a cover photo for each edition at “1920 (w) x1080 (h) pixels”, a clear headline that tells the audience what the article is about, and customising “SEO (Search Engine Optimization) titles and descriptions” to control how editions appear in search engines (LinkedIn best practices). Open with why the newsletter exists and what readers will get, then deliver a full piece rather than a teaser. If you already write bylined articles elsewhere, the same discipline applies as in writing an op-ed: one argument, evidence, a clear close. If you link to your site, tag the links so you can see the traffic; see UTM tracking for press and podcast links. Expected result: a finished draft. Common mistake: a promotional first issue; subscribers decide in the first edition whether to stay.

Step 6: Publish and Share the First Edition

Publish the edition, then share it with a short comment of your own.

For Page newsletters, LinkedIn says “your Page followers will be invited by notification to subscribe to your newsletter” once the first edition is published, and subscribers “receive a notification and email when you write a new newsletter edition” (LinkedIn Help). LinkedIn's best practices suggest adding “a few lines of commentary or asking a question in a post” when sharing, sharing editions on other platforms or by email, and changing the profile Connect button to Follow. How the feed then distributes the post is a separate system; see how LinkedIn decides who sees an executive's post. Expected result: the edition is live and shared. Verify: open the newsletter page logged out.

Step 7: Keep the Cadence and Manage the Newsletter

Publish on the schedule you set, and update the details if the focus changes.

To edit, select Edit below your name in the newsletter view; the pop-up lets you change the title, description, frequency and image. LinkedIn says “Authors can create up to five newsletters at a time” and “after deleting or creating a newsletter, you must wait two weeks before creating a new one” (LinkedIn Help). Each newsletter can have “an unlimited number of editions” (LinkedIn Help). Repurpose strong editions into other formats; see content repurposing. Expected result: a steady archive. Common mistake: starting a new newsletter for every topic instead of using one well-named series.

How to Verify It Worked

• Newsletter page: loads without logging in and shows the title, description, logo and editions.
• Subscribers: the subscriber count rises after the first edition; for Pages, followers were invited.
• Edition: the cover image, headline and SEO title display correctly when shared.
• Cadence: editions go out on the frequency stated in the setup.

How to Choose: Member or Page Newsletter

Common Problems and Fixes

What Not to Do

• Do not create and delete test newsletters. Consequence: a two-week wait. Correction: plan the fields first, as in Step 2.
• Do not promise a cadence you cannot keep. Consequence: subscribers drift away. Correction: start monthly and increase later.
• Do not use generic stock images. Consequence: LinkedIn advises against them. Correction: real people, your own graphics.
• Do not treat it as an ad channel. Consequence: unsubscribes. Correction: lead with useful analysis; mention products sparingly.
• Do not rely on it as your only list. Consequence: the audience stays on LinkedIn. Correction: link to an owned page; see how to create an author page.

Frequently Asked Questions

Sources and Methodology

This guide is built from the LinkedIn Help pages listed below, read on October 10, 2026. We did not create a newsletter while preparing it, so menu labels may differ slightly in your account, and LinkedIn changes its interface and access rules over time. The help pages we read give no character limits for the title or description, so we do not state any. Time estimates are ours.

1. official LinkedIn Help, LinkedIn Newsletter access criteria. Member access; Page criteria. Read October 10, 2026.
2. official LinkedIn Help, LinkedIn Newsletters. Member creation steps; Publish as for Pages. Read October 10, 2026.
3. official LinkedIn Help, Create a LinkedIn Page newsletter. Page steps, admin roles, follower invitations, limits, Showcase Pages. Read October 10, 2026.
4. official LinkedIn Help, Manage a newsletter. Editing, deleting, five-newsletter limit, two-week wait. Read October 10, 2026.
5. official LinkedIn Help, LinkedIn Newsletters best practices. Naming, image sizes, SEO fields, cadence. Read October 10, 2026.
6. official LinkedIn Help, Newsletters on LinkedIn FAQ. Follow vs subscribe, emails, public newsletter pages. Read October 10, 2026.