What Is an Offer on a Google Business Profile?
An offer is a discount or perk, such as a percentage off, a flat discount, a buy-one-get-one or a reservation extra, that Google attaches to a business’s listing in Search. Google’s examples include “15% off your first pickup order” and “Dessert included with dinner reservation” (Google Business Profile Help). Every example on the page is a restaurant one, and the chips sit next to ordering and reservation buttons, so food businesses are the clearest fit. Search Engine Roundtable reported the new page on November 6.
The page matters because it splits control. Some offers you write. Some Google picks up from your social accounts. Some a delivery or booking partner sends in. Our table sets out the three routes, built from four Google help pages.
| Where the offer comes from | Who controls it | How to change or remove it |
|---|---|---|
| Your Offer post | You | Edit or delete the post under Posts (Google Business Profile Help) |
| A linked social profile (Facebook, Instagram and others) | You, on that platform | Change the social post, or remove the social link under Edit profile, Contact (Google Business Profile Help) |
| A third-party partner | The provider | Ask the provider; if it has no agreement with you, go through Google support (Google Business Profile Help) |
How to Manage Offers at a Glance
| Step | Action | Expected result |
|---|---|---|
| 1 | Search for your business and list every offer showing | A record of each offer and its likely source |
| 2 | Post your own offer under Posts, Add post, Offer | A live Offer post with a View Offer button |
| 3 | Check linked social profiles for old promotions | No stale deals pulled from social posts |
| 4 | Ask any unauthorized provider to remove its offer | Removal within 5 business days |
| 5 | Report a provider that misses the deadline | A violation report on file |
Time: 20 minutes, plus up to a week for a removal. Tools: owner or manager access to the Business Profile. Cost: free. Skill level: beginner.
Step 1: Find Every Offer Now Showing
Search for your business name on a phone and a computer, open the profile, and screenshot each offer chip. Note who seems to supply it: an offer that names a delivery app is probably a partner’s. Google says offers can also appear when a user interacts with an AI Overview (Google Business Profile Help), so a search about your business type may show one too. Our guide to reading Business Profile performance reports shows where the Offers metric sits.
Step 2: Post Your Own Offer
Go to your Business Profile, select Posts, then Add post, choose Offer, and fill in the title, dates and times. You can add a description, photo, video, coupon code, link and terms and conditions, and you can schedule the post or set it to repeat (Google Business Profile Help). Google reviews each post; a post can show as Live, Pending or Not approved (Google Business Profile Help). Two rules catch people out. A phone number in the description that cannot be verified as the business’s may get the post rejected, and regulated businesses such as alcohol or financial services should not describe those products in posts (Google Business Profile Help).
Step 3: Check Your Linked Social Profiles
Open Edit profile, then Contact, and review the social profiles listed; posts about deals on those accounts may show on your profile. Google says “posts about events, deals, or special offers from your linked social media profiles” may appear, only in some regions and languages (Google Business Profile Help). Our recommendation, not a Google rule: delete or edit expired promotions on those accounts before a holiday weekend, so an old code does not resurface.
Step 4: Remove a Third-Party Offer
If the provider has no contract with you, contact Business Profile support, type “Remove Offers,” choose Fix Posts, then Email or Chat. Give the provider’s name, a screenshot or description of the offer, and a note that you have no relationship with it (Google Business Profile Help). Google support then sends a link to contact the provider directly. From your request, the provider has 5 business days (Google Business Profile Help). The same applies to an inaccurate offer or one from a former provider. For delivery partners specifically, our guide to turning off a third-party ordering provider covers the ordering link itself.
Calendar days, counted from Monday, November 9, 2026
Source: Google Business Profile Help, “Manage offers on your Business Profile” (5-business-day rule); Media Morpheus Research calendar arithmetic. Read November 9, 2026.
Our arithmetic. Business days counted Monday to Friday; Google’s page does not say whether holidays count, so we stop the count before Thanksgiving. Order kept by date.
The chart shows the practical cut-off for the holiday weekend: by our count, a request sent by Wednesday, November 18, should be acted on by Wednesday, November 25, the day before Thanksgiving.
Step 5: Report a Provider That Misses the Deadline
If the offer is still live after 5 business days, file a report through Google’s Violation Form, linked from the help page. Google says providers integrating with it are “subject to strict inventory compliance requirements” (Google Business Profile Help). Keep your original request date, because the deadline runs from it.
How Do You Verify It Worked?
Search for the business again and confirm that only offers you approved appear. Then check the Offers count in the Performance report over the following weeks (Google Business Profile Help). For opening times around the same dates, see our guide to setting holiday hours.
Common Problems and Fixes
| Problem | Likely cause | Fix |
|---|---|---|
| No offer chips appear at all | Not offered in your region or language | Use an Offer post, which shows in Updates |
| Post stuck on Pending | Processing, or profile unverified | Verify the profile and wait |
| Post Not approved | Content policy issue, often a phone number | Remove the number and repost |
| Old deal reappears | Pulled from a linked social post | Edit the social post or the link |
What Not to Do
Do not offer a discount in exchange for reviews. Consequence: the reviews break Google’s rules and are removed. Correction: Google’s policy bars incentives “such as payment, discounts, free goods and/or services” for posting reviews (Maps User Generated Content Policy Help). Keep offers and review requests separate.
Frequently Asked Questions
How do I add an offer to my Google Business Profile?
Go to your Business Profile, select Posts, then Add post, and choose Offer. Add a title, dates and times; Google adds a View Offer button, and you can include a coupon code, link and terms.
Why is there an offer on my Google listing that I did not create?
Google says offers can come from authorized third-party partners or from offers found through your linked social media profiles, as well as from your own Offer posts.
How do I remove a third-party offer from Google Business Profile?
Contact Business Profile support, type Remove Offers, choose Fix Posts and give the provider’s name and the offer. Providers must remove offers within 5 business days of your request.
Do Google Business Profile offers show in AI Overviews?
Yes. Google’s help page says users can be shown offers when interacting with the Search AI Overview, as well as on the profile itself.
How long do Google Business Profile posts stay up?
Google says posts older than 6 months are archived unless a date range is set. Offer posts require dates.
Can I give customers a discount for leaving a Google review?
No. Google’s policy bars offering payment, discounts or free goods in exchange for reviews, and such reviews are removed.
Sources and Methodology
This guide is built from Google Business Profile Help pages on managing offers (first reported November 6, 2026), creating posts, social media links, performance metrics and the Maps prohibited-content policy, read November 9, 2026, plus Search Engine Roundtable’s report of the new page. The source-and-control table and the holiday calendar are our own, and the calendar counts business days Monday to Friday. Advice on social posts and holiday timing is our recommendation. We did not test removal requests with Google support.
- platform documentation Google Business Profile Help, Manage offers on your Business Profile. Offer types, where offers show, the two sources, contract rule, removal steps, 5-business-day deadline, region limit. Read November 9, 2026.
- platform documentation Google Business Profile Help, Create & manage posts on your Business Profile. Offer post fields, scheduling, statuses, phone-number and regulated-goods rules, 6-month archive. Read November 9, 2026.
- platform documentation Google Business Profile Help, Manage your social media links. Deals from linked social profiles, where to edit links. Read November 9, 2026.
- platform documentation Google Business Profile Help, Understand your Business Profile performance & insights. Offers metric definition. Read November 9, 2026.
- platform documentation Maps User Generated Content Policy Help, Prohibited & restricted content. Ban on incentives for reviews. Read November 9, 2026.
- trade press Search Engine Roundtable, Google Business Profiles Manage Offers Help Document. Date the help page appeared, November 6, 2026. Read November 9, 2026.