Why podcasts, specifically
Editorial coverage describes you; interviews demonstrate you. An executive explaining their thinking for an hour creates trust no article matches, and the recording keeps working: it becomes the transcript machines read, the clips your social runs on, and the proof link your sales team forwards. The full trail is documented in Podcast Footprint.
What one placement actually produces
- A transcript associating your name with your subject in thousands of words of third-party-hosted text, the AI-visibility mechanism in Do Podcasts Help AI Search?
- An episode page and guest bio on the show's domain, one more independent source describing you consistently.
- A YouTube presence with searchable titles and descriptions.
- Clip inventory: we cut each episode into short-form clips, the repurposing engine from Podcast Clips to Ads.
- Branded search lift: listeners look you up by name, and your page one closes the loop, per Owning Page One.
How we vet shows
The industry's dirty secret is booking guests onto shows nobody hears. We book against evidence: published episodes with visible engagement, real audiences in your category, hosts who prepare, and shows that publish transcripts or run on YouTube. You approve every target before we pitch it. A show with no findable audience creates no record and no pipeline, so we skip them regardless of how easy the booking is.
What the service includes
- Target list built to your category and audience, approved by you.
- Pitching and scheduling, all correspondence handled; confirmed interviews land on your calendar.
- Prep notes per show: audience, host style, likely questions, your three stories.
- Clip production from every episode, cut for LinkedIn and short-form.
- The record: every appearance logged with links for your press page and your entity footprint.
Who it is for
Founders and executives with real expertise and something at stake in being known for it: fundraising, enterprise sales, hiring, or a category to claim. If you are building the broader founder record, this slots into the sequence in Founder Authority Footprint. Doctors and clinicians have a dedicated program at Podcast Booking for Doctors.
Frequently asked questions
How many shows per month is right?
One or two well-matched shows per month beats a burst of ten. Consistency builds the pattern machines and audiences both read; a spike builds a moment.
Do you guarantee specific shows?
We guarantee confirmed bookings from a target list you approved, not specific hosts, because hosts retain full editorial control over their guests. Anyone guaranteeing a named show is reselling ad inventory.
I have never done podcasts. Is that a problem?
No. Prep notes cover the show, the host, and your three core stories. After two episodes the format feels natural; the skill is talking about work you already know.
What does it cost?
Podcast package pricing is published on the pricing page, alongside placement pricing, so you can budget before any call.
Start the interview trail
See podcast packages and published pricing, or request a target list for your category.
See podcast packages