We distribute through a wire that syndicates to Bloomberg Terminal and the major financial news networks. That wire has editorial standards, and releases that read like advertising get rejected. Here is how we write them so they run.
The wire reviews every submission before it goes out. These are the reasons content comes back, and they are not negotiable.
Superlatives, sales copy, and marketing claims. Phrases like best in class, revolutionary, or game changing will be flagged. A release states what happened. It does not sell.
Every quote must come from someone who approved it in writing. You cannot quote a partner, customer, celebrity, or another company without their authorization. If you cannot document consent, the quote comes out.
Numbers, rankings, and firsts need a source. Saying you are the leading provider invites a request for proof. If it cannot be backed up, it does not run.
There has to be an event. A launch, a hire, a funding round, a partnership, a milestone, an award, an expansion. Without a hook, there is nothing to report.
Journalists are trained on this structure, and so are the systems that syndicate your release. We write in the third person, lead with the news, and put the detail underneath.
One approved release goes out across the network and gets picked up by hundreds of outlets, including financial terminals and news aggregators.
Releases stay indexed and searchable for years. When someone looks you up later, the announcement is still there.
Syndicated releases are the kind of consistent, repeated source that search engines and AI models treat as reliable information about you.
A link you can send to investors, customers, and partners that is hosted somewhere other than your own website.
Send us what happened. You do not need to write anything or format it.
We turn your news into a release built to pass review, using the structure above.
Nothing goes out until you have read it and signed off.
The approved release is submitted to the wire, reviewed, and distributed across the network.
After distribution we send you a report showing where the release landed.
Tell us what happened and we will tell you whether it works as a release, what it costs, and how fast it can go out.