02
Goals
Which revamp did you buy?*
Choose one Landing Page ($500) Core Site ($1,250) Authority Site ($2,000) Not bought yet, still deciding
What should the new site do for you?*
For example: book more discovery calls, look credible to editors and podcast hosts after a feature, explain a new offer, sell a speaking slot.
The one thing a visitor should do*
Book a call, fill in a form, buy, download, email you. One main action.
Who visits, or who should (optional)
The people you want to reach, in your own words.
What is wrong with the current site? (optional)
Anything you already know you dislike, or that clients have mentioned.
03
Pages and content
Pages you want*
For example: Home, About, Services, Contact, Press or Media, FAQ. Landing Page is one page; Core Site is 4 to 5; Authority Site is up to 10.
Copy and content (optional)
Do you have text you want kept, or should we rework what is on your current site? Anything that must be said, or never said?
Press, podcast and speaking appearances to feature (optional)
Links to placements, episodes and talks, one per line. Used for the press and media page on the Authority Site.
04
Look and feel
Websites you like*
Two or three links, and what you like about each. They do not have to be in your industry.
Logo, colours and fonts*
Tell us what you have, and paste a link to a shared folder (Google Drive, Dropbox) with your logo files, brand colours, headshots and photos. No folder yet? Say so and we will ask at kickoff.
